2021 Citroen Ami

2021 Citroen Ami

In 2020, with Ami - 100% ëlectric, the Citroën Brand, with more than 100 years of history and non-conformist iconic vehicles, intends to unleash urban mobility for all. Citroën's DNA is about innovation with bold, unexpected solutions, and products or services inspired by the largest number of people.

As a direct descendant of AMI ONE Concept introduced at the Geneva Motor Show in March 2019 and following the strong interest it generated, Ami has become a reality in barely a year. Ami is a practical response to new mobility expectations for short journeys: enabling easier access to city centres, finding micro-mobility means for everyone, with real alternatives to scooters, bicycles, mopeds, public transportation at reasonable cost, developing new modes of consumption geared towards digital, and so on.

Ami - 100% ëlectric has no equivalent in the mobility landscape. Citroën unveils a truly disruptive 100% electric mobility experience, born from the desire to make it accessible and easy for everyone.

ZERO-EMISSION - ZERO-NOISE - ZERO-STRESS DRIVING

Perfectly suited to a constantly on-the-go urban life in line with developments in our society, Ami draws a new form of mobility, specifically answering urban challenges of today and tomorrow. Everything has been thought through to enhance driving pleasure and make drivers' daily lives easier. Thanks to its 100% electric driving mode, Ami allows access to all city centre areas including the low emission zones, while keeping running costs low.

Ami - 100% ëlectric is a light quadricycle, which benefits from a smooth clutch-less ride and an instant acceleration from a stand-still (torque immediately available thanks to the electric engine), capable of speeds of up to 45km/h. Silent by design, thanks to its 100% electric technology, Ami aims to be pleasant to use for its occupants.

RANGE, AND QUICK, EASY CHARGING

Ideal for multiple short trips in the city - such as going to a meeting, to work, running an errand or going out for the evening - Ami has a range of up to 70 kilometres. A daily distance far greater than the average distance travelled by urban and peri-urban dwellers.

Its 5.5 kWh lithium-ion battery, housed flat under the floor, can easily be charged via the on-board electric cable located in the passenger-side doorway. Once the cable is plugged in, 3 hours are enough for a full charge on a conventional 220 V socket. The use of Ami is as simple as any everyday electric object. Ami - 100% electric can also be charged at a public terminal or Wall Box using a suitable cable.

2021 Citroen Ami

ULTRA-COMPACT FOR MORE AGILITY

Ami - 100% ëlectric is a mobility object dedicated to driving in urban environments, with a unique stance and ultra-compact dimensions. Set on its specially designed 14" wheels located at all four corners for easy handling, Ami is 2.41m long, 1.39m wide and 1.52m high. It promises everyday agility, as well as easy parking thanks to its ideal turning diameter (7.20 m).

ON-BOARD COMFORT

As the embodiment of a modern vision of comfort, Ami - 100% ëlectric promises a peaceful ride with its closed and heated interior. The feeling of space is reinforced with the brightness of its interior. Finally, clever storage areas contribute to well-being on board.

BRIGHTNESS

As soon as you step on board, Ami is fully bathed in exterior light combining large areas of glass (windscreen, side windows and rear window) with a standard panoramic roof. This represents 50% of the total surface above the body line. This incomparable presence of light enhances both the feeling of space for the driver and passenger, while at the same time providing them with a wide surrounding view. In a nod to Citroën's history, the side windows open by manually tilting upwards like the 2 CV.

2 SEATS SIDE-BY-SIDE AND SPACE ON BOARD

Easy access on board is facilitated by the large equivalent doors of Ami - 100% ëlectric. The optimised on-board space means a functional interior. Inside the passenger compartment, the two seats layout offers a real sense of space and ease of movement to each occupant, in terms of shoulder width, legroom and headroom. 2 passengers can therefore converse comfortably thanks to the 2 side-by-side seats.

A record in such a small size with the sliding driver's seat (adjustable in length) and the passenger seat (fixed) that can accommodate the tallest of occupants. With this architecture, every nook and cranny is exploited to its fullest while storage space is cleverly distributed throughout the passenger compartment. In addition to a storage recess at the passenger's feet, which can fit a cabin-sized suitcase, the designers have also created another storage area at the rear.

2021 Citroen Ami

PROTECTIVE, PROVIDER OF INDEPENDENCE

Ami - 100% ëlectric has a body height and driving position at the same level as other vehicles on the road making the driver feel comfortable and protected for more serene journeys. One of a kind, designed as an alternative to public transportation (bus, tram, underground) and other individual vehicles that have 2 or 3 wheels (bicycle, moped or scooter), Ami has another real advantage for its occupants: a level of protection greater than that offered by 2- or 3-wheeled vehicles and greater independence and comfort (acoustic comfort, brightness) than public transportation. Thanks to its morphology, Ami is reassuring for city driving. Its optimized footprint gives Ami stability and a great freedom of movement with no risk of fall. Its closed and heated passenger compartment provides protection and comfort on board when there is bad weather.

AN ASSERTIVE AND CUSTOMISABLE IDENTITY

Ami - 100% ëlectric asserts its daring character and freely displays its modern nature inside and out. Ami is a breakthrough mobility solution that tackles the city with style and comfort, in colourful identity.

A SINGULAR DESIGN TO TACKLE THE CITY DIFFERENTLY

As part of the Brand's essence for 100 years, Citroën's style is always recognisable at first glance. Ami - 100% ëlectric rewrites the rulebook with its size, its shape and its novel graphic approach, creating a feeling of surprise and immediate attachment.

Ami has everything it needs to become " popular ". Beneath its minimalist body shape and sleek lines, Ami highlights Citroën's identity by adopting an expressive front end: headlamps and indicators form a double-decker light signature. This motif is also echoed on the rear lights for overall design consistency. The "Ami Blue" shade brings strength and presence to Ami, contrasting with the large glass surface area of the windscreen, panoramic roof, side windows and rear window. Ready for the city, Ami comes with (depending on the customisation choice) wheel covers, body, quarter light and roof stickers, or capsules on the sides like Airbump® inserts. In addition, Ami Is flanked by rounded, manually adjustable exterior mirrors.

CLEVER DESIGN: THE SYMMETRY

Design intelligence is at the core of Ami project. This mobility object offers new possibilities thanks to its symmetrical parts inspired by AMI ONE Concept. The wide doors that are completely identical on the right and left and open in the opposite direction: rear-hinged on the driver's side to benefit from better on-board accessibility and increased comfort, and traditionally front-hinged on the passenger side. The 2 fixed semi-opening side windows also follow this principle. Front and rear bumpers, bumper undersides and under-body panels are also mirrored at the front and rear. Each part of the bodywork combines robustness, ease of assembly and workmanship.

The passenger compartment also benefits from the rationalisation of the number of materials and elements, in line with the clever thinking at the heart of the design process. At the driving position, the eye is drawn to the chequered pattern used for the instrument panel display located on the steering column, borrowed from AMI ONE Concept displaying relevant information for instant reading. It invites you to explore the city daily, in a modern and colourful atmosphere (depending on the level of customisation). To the right of the steering wheel, there is a dedicated area for accommodating a smartphone, which becomes the main dashboard screen and provides access to navigation and music.

2021 Citroen Ami


CUSTOMISATION

Ami - 100% ëlectric represents a modern vision, accentuated by its unique customisation possibilities. Easy to customise, Ami is available in 7 different versions. As a powerful marker of this urban mobility object, its customisation is done through accesories.

Trendy and daring, Ami - 100% ëlectric innovates and offers, in a "Do It Yourself" fashion, the possibility of creating the object that suits each customer' tastes through a kit of accessories that can easily be installed yourself. This kit incorporates functional decorative items: a central separation net, a door storage net, mat, storage tray on the top of the dashboard, small hook for a handbag, smartphone clip, DAT@MI box (dongle device) connected to the My Citroën app to retrieve essential information from Ami on the smartphone.

There is harmony between the interior and the exterior with touches of colour on the wheel trims, quarter-panel stickers or even a capsule at the bottom of the door. 4 main shades are available: MY AMI GREY, MY AMI BLUE, MY AMI ORANGE, and MY AMI KHAKI. This accessory kit allows everyone to create their own mood and tailor functionalities to their needs.

DISRUPTIVE DISTRIBUTION NETWORK

While "La Maison Citroën" and a selection of dealerships will serve as a showcase for Ami - 100% ëlectric, the Brand wanted to extend the customer experience beyond the usual context by expanding its distribution mode to partners who share the Brand's desire for modernity, to evolve with the times, and offer solutions that meet customers' expectations.

COMMITTED PARTNERS: FNAC AND DARTY

Ami will be visible in the showrooms of major retailers such as Fnac and Darty (more than 30 participating stores in the largest French cities at launch; in other countries local retailers may be selected. Colourful "pop-up stores" with a surface area of 9 to 15 sq. m will enable Citroën to create tangible touchpoints with its propspects.

MOBILE TEST-DRIVE CENTRES

In parallel, the Brand also plans to install structures with a surface area of approximately 35 sq. m (in the form of exhibition containers), particularly in shopping centre car parks. Containers will travel through France changing location every month in order to propose dynamic test drives to the greatest number of people.

It is a way for the Brand to meet customers where they are, at the heart of their daily lives, to facilitate knowledge and access to this new mobility. All of these many locations will be dressed in Ami's colours, which take up the customised elements of My Ami Grey, My Ami Blue, My Ami Orange and My Ami Khaki, echoing the graphic and colourful spirit of today's decorative trends.

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