2021 Fiat 500 la Prima

2021 Fiat 500 la Prima

2021 Fiat 500 la Prima

2021 Fiat 500 la Prima

2021 Fiat 500 la Prima

The New Fiat 500 line-up is expanding, with the second "Launch Edition": the New 500 "la Prima" hatchback. It cleverly combines the new "electric and sustainable" soul of the third-generation 500 with the Fiat icon's unmistakable design and attention to detail, all typical of the best "Made in Italy" products. With even softer and more rounded lines than the previous generation, the New 500 "la Prima" retains the renowned jaunty feel of the "Cinquino", an icon with a unique characteristic in the global automotive industry, raising a complicit, cheerful smile when dealing with the increasing complexity - and sometimes the limitations - of driving in the city.

All in all, at a time when mobility is expected to be more sustainable, connected and autonomous, the third generation of the Fiat 500 is once again to the fore, bringing with it design and driving pleasure. It is not just a revolution, but the "reincarnation" of a spirit, one that can inspire renewal. In fact, rules and regulations are not enough for a true revolution, something iconic and beautiful is needed: the New Fiat 500. As in the post-war period, when the first generation of the Cinquino breathed life into mass mobility, the same is happening now with the New 500, channeling positivity and joie de vivre by offering a new dimension and personality to electric urban mobility.

The specs of the New 500 "la Prima" hatchback

The New Fiat 500 "la Prima" hatchback is marked out by its sophisticated panoramic glass sunroof, a veritable "window on the sky", to flood the passenger compartment with light, improving comfort while driving and on-board wellbeing. Even more so, the rear features the classic tailgate and a new, now more pronounced spoiler, to improve aerodynamic efficiency. Three exclusive liveries inspired by the fundamental elements of nature are available to customers who select the New 500 "la Prima" hatchback: Ocean Green (pearlescent), reminiscent of the sea; Mineral Grey (metallic), for the Earth; and Celestial Blue (tricoat), for the sky. Extras as standard include full LED headlights, 17" diamond-cut wheels, chrome-plated inserts on the side panels, and dashboard and seat upholstery in eco-leather.

The Design of the New 500 "la Prima" hatchback

The unmistakable silhouette of the car shows off the upper profile of the cabin, combining it with the characteristic tilt of the rear edge. Among the car's icons, the roomy passenger compartment has evolved in the third generation, resulting in the development of a more pronounced spoiler. Refined specifically to improve aerodynamic efficiency and range, the car's body is perceived as more dynamic and eye-catching.

The tailgate, with its broader curve, results in a roomier presence. Its surfaces are clean and sinuous, making the car even more elegant and sculptural. The panel above the license plate includes the characteristic chrome slat, with simple, fluid surface molding. Higher up, the new FIAT logo adds a prestigious touch of metal. Finally, the symbols and horizontal lines in the tailgate recall the headlights, highlighting the car's width.

So much substance: the best possible range, charging and driving

Range and charging times are two key issues for customers. The lithium-ion batteries with 42 kWh capacity give the New 500 a range of up to 320 km in the WLTP cycle.

To optimize charging time, the New 500 enables DC fast charge at up to 85 kW, to recharge the battery very quickly. For example, it takes only 5 minutes to build up enough of an energy reserve to travel 50 kilometers, more than necessary for average daily use. And fast charge can also replenish the battery to 80% in just 35 minutes. The "Combo 2" smart socket located on the rear right side panel of the car enables both AC and DC charging.

We call it a 'smart' socket because of its programmable charging schedule and provision of feedback on the car's charge status. Home charging solutions are also available. Both the hatchback and convertible versions of the New 500 "la Prima" include the easyWallbox, a charging system that can be connected to the mains at home. ENGIE Eps developed this device for FCA, which will be marketed by Mopar in the main European markets to coincide with the launch of the model. It is a simple, accessible solution - with no specialist personnel required for installation - that can be managed via Bluetooth, letting you charge your 500 immediately at home with up to 2.3 kW of charging power. It also takes into account other domestic appliances being used while you charge your car. Even better, the easyWallbox is ready for a power upgrade to 7.4 kW. The model also comes with a "Mode 3" cable, for charging both at home and from the public mains, at up to 11 kW.

The New Fiat 500 has three driving modes: Normal, Range and Sherpa, which can be selected to match your driving style.

In particular, Sherpa mode optimizes the available resources to make sure you reach your destination. Sherpa driving mode works on several components to reduce fuel consumption to a minimum, to make sure you can reach either the destination set on the navigation system or the nearest charging station. Just like a "Himalayan Sherpa", who is in charge of the whole expedition and guides it to its destination, this driving mode adjusts various parameters: maximum speed, limited to 80 km/h; accelerator response, to reduce energy consumption; and deactivation of the air conditioning system and heated seats (both of which can be reactivated by the driver at any time).

"Normal" mode is as close as possible to driving a vehicle with a normal combustion engine, while "Range" mode activates the "one-pedal-drive" function. By selecting this driving mode, you can drive the new 500 with the accelerator pedal alone. The mode maximizes regenerative braking and therefore range, too. In any event, you need to push the brake pedal to bring the car to a complete stop.

The engine has an output of 87 kW, providing an automatically limited maximum speed of 150 km/h and acceleration from 0-100 km/h in 9.0 seconds, with 0-50 in 3.1 seconds.

Level 2 autonomous driving and connectivity

Striking and exclusive, but high-tech and always connected, too: the New 500 "la Prima" comes with automatic emergency braking, high-resolution rear camera, automatic twilight and dazzle sensors, emergency call (ecall) and electronic parking brake, all as standard. Even more so, the New 500 includes the latest Advanced Driver Assistance Systems (ADAS), making it the first city car fitted with Level 2 autonomous driving. Front-facing camera monitoring technology monitors all areas of the car, both longitudinally and laterally. The intelligent Adaptive Cruise Control (iACC) system brakes or accelerates in response to any obstacle it encounters. Lane Centering keeps the vehicle in the center of the lane, provided its markings are correctly detected.

Intelligent Speed Assist reads detectable speed limits and recommends applying them, while Urban Blind Spot uses ultrasonic sensors to monitor blind spots and advises you if any other vehicles are approaching, with a triangular warning light on the wing mirror. Then there is Attention Assist, which provides warnings on the display, recommending that you stop and take a break when you are tired. Finally, the 360° sensors provide a drone view to avoid any obstacles when parking or performing complex maneuvers.

The Fiat 500 "la Prima" hatchback also comes with the new UConnect 5 infotainment system as standard: 7" full TFT Display, DAB Radio, 10.25" Touch Screen NAV, Wireless CarPlay / Android Auto, and offers connected services via the UConnect Box and the suite of UConnect Services. In particular, the third-generation 500 is the first FCA car equipped with the fifth-generation UConnect 5 infotainment system, the connected platform designed for the future, available with a 10.25" screen.

Developed with the idea of providing customers with a straightforward and convenient user experience in mind, FCA uses the easy, intuitive and customizable Android Auto operating system. For example, you can use widgets to configure how functions and apps are displayed. Apple CarPlay is already available in wireless mode. The system is also ready to offer the same functionality for Android Auto. In short, the New 500 offers integration with your smartphone, with a high-definition touchscreen, a horizontal form factor that fits perfectly into the car's dashboard, consistent with its lines and designed according to criteria to eliminate driver distractions.

Greater accessibility for a broader customer base

Just like the cabrio version, the New Fiat 500 "la Prima" hatchback will be the ideal solution for a broader customer base, for those looking to drive the car of the future, with its Italian taste and elegance. The launch edition is a veritable concentration of style and technology, directly aimed at fans of "Made by Fiat" creativity and innovation, but also at those to whom sustainability really matters.

The new pre-booking system, to drive the car of the future with its Italian taste and style

So you can be one of the first to discover the New 500 "la Prima", a true Italian icon, Fiat has launched a new pre-booking initiative. You can now express an interest in the car, with no deposit to pay, now for both the new hatchback model and the convertible version.

This new online initiative continues the success of the first phase, launched in March to coincide with the official presentation of the Launch Edition cabrio. When pre-booking opened then, customers could pay a deposit to secure one of the first units of the New 500 "la Prima" cabrio, now no longer available. The scheme was a resounding success, with thousands of expressions of interest from all over Europe.

Given the success of the pre-booking, the interest in the New 500 and the desire to be one of the first to discover this "electric" icon, Fiat has now launched phase 2. Once again, with just a few clicks on the www.fiat.com website, but with no deposit payable, potential customers can choose between the two body types - hatchback or convertible, choose a color, sign up and indicate their preferred dealership.

The system - a first in the automotive industry - uses your zip code to identify local environmental incentives and provides a purely indicative estimate of their amount. Customers should then check the availability and amount of the incentives on offer at that time, on the websites for their local authorities. Once orders open for the New Fiat 500, users will be some of the first to be contacted by the dealership they selected, to proceed with their orders if they wish. Please note that an expression of interest is in no way binding, given that it does not represent an order or sale in any way and does not therefore constitute a process of purchase of assets, services or other goods, including online.

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