2023 Smart 1

2023 Smart 1

Mobility nowadays: it brings people together, connects ideas and cultures, and sparks a variety of shared experiences. At this moment in time, technology has finally become an enabler for people, adapting to their lifestyles rather than vice versa. As a result, the development of the automobile away from simple means of transportation has reached new heights. It becomes a close companion. This is the core of smart #1.

2023 Smart 1

Design that redefines space and breaks boundaries


The form of the smart #1 is shaped by new design, new technology and a new approach to create an urban companion. Just like the smart brand itself, the values of the design are an invitation to connect with the car on a purely personal level. The exterior is forward-thinking and progressive with elements such as concealed electric door handles, frameless doors, and the floating halo roof that users would not expect on a car in this category. At every angle there is always a new detail to explore. The space to footprint ratio is pushed to the maximum: The all-new smart #1 with its 4270 mm length, wheelbase of 2750mm and the max. 19" inch rims are creating an impressive interior space with an enhanced 360° view.

2023 Smart 1

Connectivity and user-centricity as standard for today's mobility


smart #1 is putting the customer at the center. With a dedicated app environment and customizable infotainment user interface, the car embraces purposeful and human-centric technology to connect people, places, and experiences both virtually and in real life. The all-new smart will feature an avatar as intelligent companion with AI based voice control within its user interface. This seamlessly ties into the interconnected ecosystem of the car, the smart app, and data clouds - all linked with personal smart ID and protected by highest cyber security encryption standards. To meet the needs of users in terms of ever-changing mobility, the all-new smart #1 and all connected products and services form one coherent, intuitive, and adapting ecosystem. A centralized, high-performance computing architecture ensures dynamic over the air updates so that more than 75 % of all ECUs in the car can be continuously iterated and updated remotely (OTA). In combination with full integration of the customizable ambient lighting and operating menus, driving and interacting with the car becomes a natural and immersive experience.

2023 Smart 1

The smart business model of the future


Since smart is committed to uncompromising quality of experience and interactions, the company creates a progressive and intuitive digital ecosystem for its customers that puts experience first and redefines the concept of commerce and daily mobility. Together with a network of experienced partners, smart will provide a real and customer-oriented omni-channel experience along the entire customer journey: The user decides when and where to gather information, create experiences, make the purchase, or just stay in dialog with smart - while ensuring a seamless switch from online to offline and back. For that reason, a full embedded physical retail will remain a key success factor of the business model.

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