The new Peugeot 408 is the first of its kind - a new fastback silhouette at the top of the C segment. This new age Peugeot combines a unique design and feline stance with engineering excellence focused on efficiency and intelligent electrification, with cutting-edge technologies dedicated to creating an instinctive driving experience. The mould-breaking Peugeot 408 stands out first and foremost for its dynamic fastback silhouette and unmistakable style. The feline stance is typical of the latest Peugeot models, with its sharp lines and colour-coded grille, the latter of which blends in perfectly with the front end and showcases the new Peugeot emblem. At the front, a distinctive fang-shaped light signature brings the 408 into line with the rest of the Peugeot family, as do the three-claw LED lights at the rear. An inverted cut-out in the rear bumper also gives the profile a distinctive look.
With a height of 1.48m, a length of 4.69m and a long wheelbase of 2.79m, the new Peugeot 408 provides spacious second row seats with 188mm of knee room. The boot is also generously sized, with a maximum volume of 536 litres, which can be increased to 1,611 litres with the rear seats folded down. For its driver and passengers, the new 408 offers the latest generation Peugeot i-Cockpit®, recognisable by its compact steering wheel, which is dedicated to driving pleasure and controlled agility. Emphasis is placed on the quality of the interior space and on connectivity, with the latest technologies making the driving and travelling experience more intuitive and rewarding.
The Peugeot 408 will be available with a range of powertrains, including two rechargeable Plug-in Hybrids with 180 and 225hp respectively, as well as a PureTech 130 hp petrol version. All three are coupled to an eight-speed EAT8 automatic gearbox. An all-electric 408 will follow. Efficiency was a key concern for the designers of the new Peugeot 408, since the combination of efforts in terms of aerodynamics, weight reduction (from 1396kg) and low-emission engines means that the vehicle can now boast remarkably low average energy consumptions (under homologation), both for the hybrids as well as for the 130bhp petrol version. The new Peugeot 408 will hit showrooms at the beginning of 2023 and will be sold in global markets. Initially it will be produced for the European market, at the Mulhouse production facility in France, and subsequently in the Chengdu factory, in China, for the local market.
Efficiency, connectivity and instinctive driving pleasure: the market and customers
The new 408 completes Peugeot's line-up in the highly strategic C segment of compact family vehicles and is positioned at the top end of the C-segment saloon range. Peugeot has taken a leading position in this segment over the last few years, with the success of the 3008 and 5008 and three generations of 308 hatchbacks and 308 SW estate cars, the latest of which has just been launched. The new Peugeot 408 addresses the values and concerns of a population at the cutting edge of modernity: dynamic and hyper-connected, it contributes to the energy transition, without sacrificing fun. Customers here are looking for uniqueness, appreciate creativity and the audacity of new combinations that break away from established categories. Most of the new Peugeot 408's customers will be active couples, who will use their car for personal and professional purposes. Some will want to move upmarket within the C-segment and buy a larger, more spacious car. Others will be looking for a more original and innovative silhouette than a more common or family-oriented compact SUV. And others will appreciate the stature of a large car. All of them will be looking for a contemporary motoring experience, whether for everyday use or for long, comfortable and peaceful journeys with others.
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