This is what motor sports needs to look like tomorrow: as sensational as ever - and ever cleaner. Alpenglow represents Alpine's reboot. It is ushering in a new age revolving around a solid commitment to entrenching sustainable development in the motor-sports landscape. Its design captures the spirit of competition that has inspired it since 1955. The power it radiates when it darts by is comet-like; the effect is awe-inspiring, titillating and verging on the artistic. This is the Alpine brand's overarching goal: sustainable sportiness, combining clean emissions (including hydrogen) in roadgoing and racing line-ups with a design where the driver can fuse with the cockpit. The future starts here!
An alchemy of natural elements
The alchemy between Alpine and the longing for a cleaner future is undeniable. Alpenglow stands for a future where racing cars as well as the upcoming generations of Alpine products release clean emissions. "Green" hydrogen is one of the solutions that the brand is considering for sustainable mobility. A hydrogen-powered engine releases practically nothing but steam during combustion. Water, in other words, is central in Alpenglow's design. It underlines its purity and its power. The colours and materials are also evocative of what the Alpine cars of the future will look like: emotion and technology intertwining to treat drivers to a one-of-a-kind, real experience. Natural elements and states - such as fire, water, ice, wind and steam - inspire this object's impressive, generous shapes, its flowing, streamlined body, and the all-round feeling of purity. It is designed as an agile and elegant car that is just as comfortable on roads as it is on tracks.
A concept around materials that triggers sensations
Alpenglow works its magic when you approach it. The choice of colours and materials was inspired by natural elements and states, such as fire, water, ice, wind and steam. All those elements move, evolve, change when you are in contact with them. They add movement and life to Alpenglow. The opaque areas become transparent, providing a glimpse of the inner workings. The red zones representing heat are counterpointed by penetrating blue hinting at the cold weather in the Alps. The magic is hidden, and the elements appear and disappear, to unveil this object one detail at a time.
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