![2023 BMW 740i [ZA]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEihXLI8C7TSVsxJ-O8GwbyA_ahTfnOjHlczESnpDsI-DyQSHO-LbyjkWQihtwrdlOkUXHptgR4oQQ7nXSZ_Bx8aWdDOk06vQBS3XVLuJQuR3bQ6K8l-Y5tfX-gJ_VcNPz2Zqf0EMZKtwbGQGapg6H141JagK71yXYTywXf6OxbuZ098ihi9fmn8dbqnKA/s1024/2023%20BMW%20740i%20%5BZA%5D_01.jpg "2023 BMW 740i [ZA]")
Luxury at its most progressive awaits the driver and passengers inside the new BMW 7-Series. The interior reflects the balance between driving dynamics and travelling comfort that marks out the the new-generation model. To the driver, the new 7-Series is a alluringly dynamic sedan, while the rear-seat passengers can luxuriate in a feel-good ambience from another dimension. The cockpit of the new BMW 7-Series has a significantly lower number of buttons, switches and controls than the predececssor. The key, here, is the commitment to digitalisation embodied by the BMW Curved Display. This fully digital screen grouping consists of a 12.3-inch information display behind steering wheel and a control display with a screen diagonal of 14.9 inches. The steering wheel and the gear selector on the centre console also have a new design. And the BMW Interation Bar makes its debut here as a new breed of control / operation and design element. This functional unit, which boasts highly effective backlighting, extends across the full width of the instrument panel and well into the door panel trim.
![2023 BMW 740i [ZA]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVlt3DpiAO39RLvosNBBOUgjeNLJ97MQjxr_E-YCVOOnmfvlgNfMOt_ufUhZS0F1xDw69SF99oe6wTobssqXCaG7lEVhW7PQyEpXDNCjhJ5c25c8PWj_vpl-suIBay0_z6J5sWT5Ax5sCTBiAF0AQ-yx9hZAVQfIzjKB7en35ulJSfs2qdo-Rcujltog/s1024/2023%20BMW%20740i%20%5BZA%5D_02.jpg "2023 BMW 740i [ZA]")
The BMW Theatre Screen - extending down from the headline - with Amazon Fire TV built-in brings a unique entertainment offering for the rear-seat passengers. With its 31.3-inch touchscreen and 8K resolution, Bowers & Wilkins surround sound system with optional exciters in the seats, the 5.5-inch touch-controlled function operation displays in the rear doors (BMW Touch Command), it transforms the rear compartment of the BMW 7-Series into a private cinema lounge on wheels. Here, passengers can stream videos, play games, listen to music, get information, and watch downloaded programme - all while on the road. The driver and front passenger can also use YouTube video-on-demand streaming on the control display for the first time. The 5G-compatible aerial system in the new BMW 7-Series provides high-speed connectivity.
![2023 BMW 740i [ZA]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqdDP0swXMA31mOWtR1QJML3i1WZ1Vo6FG7Wva-27JBuyH1YOOAwFjCVWAGLArnDcsNLb0nt4bJ30ZftT0F9Qr6jlAOAcNKwhCatZhZdVijkccF1RQHnDU-38XQMX8d_RCHeovuzbYsRZLFfFvteW-VIsPUf7DpWRI4jEcFWCGRyPv57CssfeNfZsaZA/s1024/2023%20BMW%20740i%20%5BZA%5D_03.jpg "2023 BMW 740i [ZA]")
The standard multifunction seats offer wider seat surfaces than the outgoing model, as well as extensive electric adjustment, seat heating and lumbar support for the driver and front passenger. The front and second rows include active seat ventilation with optimised cooling. A massage function with nine programs is optional, and seat heating is reserved for the rear seats only. The Executive Lounge option brings unbeatable seating comfort and a peerless feel-good factor to the rear compartment. It includes a reclining function with integrated gap-free leg rest for the space behind the front passenger seat. Upgrades made to the seat adjustment functions enable an extremely comfortable reclining position.
![2023 BMW 740i [ZA]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4clg6qyMw6DEZs-mak73GwXfexCkNCT1HitG95tEkgG79ZrGK5lXHXiXFsNqyj3xdJegB3QgcLbqJT3Ic3L7EhmoyXW3ChSto3rgqmvvs82bndfWEZmvotyVNcY1qvllvuf1XCqXz6NSq8iADgprvtECiemvkHk6dWTPxh3PU24_8zsV7k2DQfTDnuQ/s1024/2023%20BMW%20740i%20%5BZA%5D_04.jpg "2023 BMW 740i [ZA]")
Thenew multi-sensory vehicle experience BMW iDrive included as standard in the new BMW 7-Series allows drivers to enjoy intuitive, multimodal control of the vehicle, navigation, infortainment and communication functions, and also the digital services. It is based on the latest-generation BMW Operating System 8 softwear, and geared dynamically towards interaction using touch and voice controls.Besides the BMW Curved Display and BMW Interaction Bar, the latest-generation BMW Head-Up Display, also fited as standard, and the optional Augmented View feature, now shown in the information display behind the steering wheel for the first time, also provide exactly the right information and optimum guidance in all driving situations.
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