2025 Genesis G90 Wingback Concept - Fastback Style Wagon

In a market saturated with SUVs and crossovers, Genesis, the luxury arm of Hyundai, has delivered a striking and profoundly captivating statement with the unveiling of the 2025 Genesis G90 Wingback Concept. Revealed alongside the brand's first Magma production model, the GV60 Magma, this concept car has single-handedly reignited a conversation about the enduring appeal of the high-performance luxury wagon a segment that, until now, seemed reserved exclusively for German titans. The G90 Wingback is not merely a design exercise; it is a bold, aristocratic challenge to the status quo, promising a marriage of flagship luxury and grand tourer athleticism that the world hasn't seen in decades.

A Radical Redefinition of the Flagship

The foundation of the Wingback Concept is the revered G90 sedan, Genesis’s full-size flagship. However, the concept transcends its luxurious origins by transforming the stately four-door into an elongated, fastback-style wagon or, as the industry might call it, a shooting brake. The vehicle retains the massive footprint of the G90, featuring an unmodified platform with a substantial 3.2-meter (126-inch) wheelbase and an overall length of 5.1 meters (200 inches). This sheer scale alone places the Wingback in an utterly unique category, rivaling the size of an S-Class or 7-Series, but with the practical, low-slung elegance of a performance estate.

Genesis Chief Creative Officer Luc Donckerwolke, who personally drove the concept for its reveal, has called it the "materialization of the iron fist in a velvet glove." The internal codename, "Dr. Evil Magma," hints at the dual personality: a sophisticated, luxurious Dr. Jekyll paired with a wide-bodied, aggressive Mr. Hyde. The design is a critical component of the nascent Magma performance division, proving the Magma philosophy extends beyond mere horsepower and applies to a diverse range of vehicle typologies.

Sculptural Design: Aggression Meets Aristocracy

The Wingback’s exterior design successfully integrates the familiar, yet intensified, Genesis design language with a muscular performance aesthetic. The result is a silhouette that is both visually stunning and aerodynamically purposeful.

• Front Fascia: The signature Crest Grille is amplified, featuring a more sculpted front bumper that proudly bears the Magma insignia. Large, aggressively styled lower air intakes and flanking canards signal a clear focus on cooling and performance. The distinctive Two-Line headlamps are retained but rendered with a sharper, more focused intensity.

• The Profile and Rear: This is where the magic truly happens. The G90's Parabolic Line elegantly stretches the length of the vehicle, culminating in a sleek, steeply raked rear window and a functional tailgate. The roofline is elongated and sleek, contrasting sharply with the exclusive wide-body kit that expands the fenders over custom 22-inch wheels wrapped in low-profile tires. The rear is capped by a sophisticated dual-spoiler arrangement a roof-edge piece and a subtle ducktail above a performance-inspired rear diffuser with unique, stacked exhaust tips. The overall effect is a stance that is low, wide, and undeniably muscular, immediately setting it apart from any contemporary luxury sedan or SUV.

 Finished in a deep, understated green a striking departure from the Magma sub-brand’s typical vibrant orange the Wingback Concept proves that the Magma identity is about form, engineering, and emotional design, not just color.

An Interior Defined by Bespoke Performance Luxury

The concept's interior is a masterclass in blending performance cues with Genesis's renowned comfort and craftsmanship. While the basic, expansive dimensions of the G90 are preserved, the Magma DNA permeates the cabin in subtle yet striking ways.

The cabin is lavishly upholstered in plush, quilted Chamude, a suede-like material that provides a soft, tactile luxury. The performance edge is introduced through contrasting green Magma stitching and detailing that accents the seats, door trim, steering wheel, dash, and console. The sporting, yet supremely comfortable, seats feature the Magma logo embroidered on the seatbacks, serving as a constant reminder of the car's dual nature.

While specific, concept-only luxury features are not fully detailed, the base G90 is known for its exquisite appointments, including Nappa leather, intricate wood trim, multi-zone climate control, and advanced rear-seat entertainment systems. A production Wingback, particularly one positioned as a bespoke "One of One" model, could easily incorporate ultra-luxurious, grand tourer amenities like captain’s chairs, integrated beverage coolers (perhaps even a champagne chiller), and personalized materials, further elevating the rear passenger experience well beyond the scope of its performance wagon rivals.

Performance Potential: The Iron Fist

As a concept, the Wingback is built on the production G90 platform, which currently houses a 3.5-liter twin-turbo V6 engine, with the top-tier version adding a 48V electric supercharger for 409 horsepower and 405 lb-ft of torque. While these figures are respectable for the luxury sedan, they are not the earth-shattering power expected of a true high-performance wagon competing with the likes of the Audi RS6 Avant or the new BMW M5 Touring, which often push well past 600 horsepower.

However, the Magma designation and Donckerwolke's comments strongly suggest that any production version would receive a substantial powertrain upgrade. Industry speculation points to two possibilities: an aggressively tuned hybrid or a more powerful version of the existing V6 with the electric supercharger. There is also the tantalizing possibility of a V8, or even a highly-strung version of the performance sub-brand’s engine technology, to ensure the performance truly matches its aggressive aesthetics. The Wingback is about more than just speed; it's about precision, control, and the "balance" that Genesis seeks in its performance vehicles.

he Crucial Question: Production

The G90 Wingback Concept exists at the intersection of two significant Genesis initiatives: the Magma performance sub-brand and the "One of One" bespoke customization program. This dual-purpose positioning makes the question of production intriguing.

A Legacy in the Making

The 2025 Genesis G90 Wingback Concept is a profound statement of intent. It demonstrates that Genesis, now a decade into its journey, is ready to transition from a young luxury brand to a sophisticated purveyor of high-performance luxury design. It’s an unlikely hero in the automotive landscape, a vehicle that rejects prevailing trends to create its own. Whether it becomes a hyper-exclusive one-off or a limited-run market disruptor, the G90 Wingback Concept has already secured its place as a design icon, showcasing a glorious blend of aristocratic elegance and muscular performance that promises to reshape the segment. It is, quite simply, the wagon we didn't know we needed, but now desperately want.