GMC revealed its Canyon AT4 OVRLANDX concept truck at Overland Expo Mountain West 2021, exploring GMC's vision for its growing lineup of premium yet capable trucks and SUVs. Building on the capability of Canyon AT4, the concept further elevates Canyon's off-road credibility by showing how it could be customized for an overlanding enthusiast.
The concept truck could confidently handle a variety of obstacles encountered far from civilization with a 27.7-degree approach angle and a ground clearance of 10.0 inches, boosted by 33-inch BFGoodrich KM3 Mud-Terrain tires on 17-inch AEV Crestone wheels. The vehicle could engage in water fording up to 32.1 inches, and its custom-tailored snorkel could allow for filtered and cooler air intake.
All concept features are integrated with GMC's premium design cues, resulting in a rugged-yet-premium appearance. Unique grille and headlamp finishes, distinct AT4 badges, and an exclusive leather-wrapped interior create a sense of confident capability that doesn't compromise style or comfort. GMC first introduced AT4 in its Sierra light-duty pickup truck in 2019, positioned as a unique persona meant to offer bold capability while maintaining the innovative technology and premium appointments associated with the brand.
It has since expanded across the entire GMC lineup and continues to gain popularity, with over 30 percent of Canyon buyers choosing AT4 this year. Canyon is also attracting new customers to the brand with more than half of its buyers in 2021 being new to GMC. The Canyon AT4 OVRLANDX is the perfect concept vehicle to show how GMC envisions the future of Canyon and how the brand is looking ahead to serve its growing customer base of off-roading and overlanding enthusiasts.
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