At the 2021 Auto Shanghai, Lincoln debuted the Lincoln Zephyr Reflection preview car, showcasing the best of Lincoln's global design expertise in a vehicle designed solely for the China market. The Lincoln Zephyr Reflection "teaser" model serves to preview the latest expression of Lincoln's Quiet Flight product DNA, and hints at the future of Lincoln's design philosophy and signature features ahead of the production model debut later this year. Consumer demand for luxury sedans in China is strong and the Zephyr Reflection will provide Chinese consumers with a unique vehicle designed for China. With a dynamic exterior and tech-forward interior that provides an immersive sanctuary, the Lincoln Zephyr Reflection is a fresh take on American luxury.
Embrace and Farewell: A Sense of Ceremony
On approach, the Lincoln Zephyr Reflection presents a striking, modern aesthetic, designed to emotionally connect with and captivate a younger client. The exterior is dynamic and striking, thanks to Lincoln's signature horizontal design language. It is seen first through sleek body lines which are carried through to the rear, then by a fascia that is expressive, confident and ambitious. The signature Lincoln grille is elevated with an elegant starburst pattern that cascades across the front facia. Moving to the side, the signature Lincoln star flows seamlessly to the flushed door handles, which emphasize its sleek design lines. A personalized suite of avant-garde colors like satin silver, tinted chrome and copper accents offer youthful, chic elegance. It is a dynamic exterior that reflects the unique confidence and boundless optimism of the younger Chinese customer.
A Re-Imagined Interior
The Lincoln Zephyr Reflection's interior has been designed to showcase the brand's Quiet Flight product DNA tenets of Human and Sanctuary. Thoughtful details create a truly rejuvenating, calm cabin, and passengers are invited to decompress in the sanctuary of their everyday journey. The sense of sanctuary is heightened by the brand's signature horizontal design lines throughout the cabin, and the debut of Lincoln's coast-to-coast screen composed of a digital cluster and panoramic center screen. It offers intuitive technologies and effortless experiences designed to reduce the digital stress consumers face every day. And, nearly all keys in the console are equipped with smart surfaces, an innovative digital design where the key icons only appear when activated.
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