In a B segment tending ever more towards standardisation, to the detriment of notions such as pleasure or youthfulness, the Peugeot brand sets itself apart in introducing the alluring new Peugeot 208. Because car usage is shifting, because energy transition is a true opportunity, new Peugeot 208 offers, right from launch, three different energy source options - electric, petrol or diesel. Body line no longer dictates vehicle usage! This new Peugeot 208 generation, which fits perfectly into the brand's upmarket move strategy, is distinguished by its keen design that brings with it a breath of youth and energy. In addition to original, distinctive styling, new Peugeot 208 is also breaking ground with a new generation Peugeot i-Cockpit© including a 3D head-up display and myriad driving aids normally reserved for higher market segments.
#FUTURISTIC & YOUNG
The world is changing and the future holds many questions. In the automotive sector, as is other fields, new challenges call for appropriate responses. Building on its 208-year history, the Peugeot brand is calmly and practically committing to the energy transition era, offering an exciting yet reassuring vision of the future: #UNBORINGTHEFUTURE. New Peugeot 208 is a new component in this vision of the future: it asserts a youthful image and communicates all its energy, spontaneity that reflect the values of the Peugeot brand - High Expectations, Style and Emotion. Its lithe appearance epitomises cheerful, sporty vitality, brimming with promise. Its sleek, quality design gives it a high-end look that is perfectly in keeping with the Peugeot brand's up-market strategy. New Peugeot 208 is at the core of the B segment, making its own contribution to what makes the Peugeot range so successful: assertive design combined with distinctive innovation and technology.
New Peugeot 208: sleek, desirable design
New Peugeot 208's exterior is so distinctive and tasteful that it is able to dispense with chrome fittings, revealing the strength of an expressive design with pleasing proportions. It is well and truly at the centre of Peugeot's up-market move. Longer, wider and lower than the current Peugeot 208, this new generation reveals a distinctive bodyline, suggesting sportiness with its clean, taut lines. There is also a clear touch of sensuality conferred by the wide shaped wings and overall body curves - a discreet balance between soft and firm. From the side, new Peugeot 208 reveals its pared-back windscreen that allows space for a longer, sculpted bonnet. To underscore the sporty look, the extreme-angled quarter light is perfectly aligned with the rear wheel arch. The GT Line or GT versions feature glossy black wheel arch flaring: this streamlines the body, making the wheel diameter appear larger. On these premium versions, the 17-inch wheel rims are adorned with screw-in, customisable inserts which improve the aerodynamic effect and reduce the un-sprung mass (-3.6 kg per vehicle). Immediately recognisable, the front end is a clever blend echoing the visual signature of the lower section of new Peugeot and the Full LED 3-claw headlight signature (according to version). The front bumper is designed as a single contour containing a perfectly-integrated, single outlet radiator grill in the centre, bearing the iconic Peugeot Lion. The tip of the bonnet shows off the 208 badge.
New Peugeot 208 : high-tech, high-touch
Inspired by the Peugeot FRACTAL concept car, new Peugeot 208 benefits from a new unparalleled generation of the Peugeot i-Cockpit®, an inseparable part of the Peugeot DNA, with a firm following of over 5 million drivers. The Peugeot i-Cockpit® on new Peugeot 208 features the same seamless 3-tier ergonomic structure as on the other models in the range.
Eye: all information is easy to see, carefully placed in the drivers field of view. Depending on the spec. level, the Peugeot i-Cockpit® 3D instrument panel display information that can be read at two levels. On the upper digital pad, information is projected in hologram form. The data is dynamic, being displayed closer or further to the driver's eye as a function of importance or urgency, thus increasing reactivity by around half a second. Above the toggle switches in the central section, the touch screen is available in 5, 7 or 10-inch versions, depending on the spec. level and options selected.
Hands: all materials used are agreeable to the touch, gaps and alignments are minimal, tactile or physical controls are cleverly positioned. From the Active finish level (depending on the country), the dashboard is padded and the central section is embellished with a "carbon" finish. The compact steering wheel has been adopted from the higher market segments. The EAT 8 Shift and Park by Wire control is intuitive and ergonomic. The associated steering wheel paddle controls allow occasional manual gear-shifting without ever losing automatic mode.
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