The Paris Motor Show in October 2014 was the first signal that Toyota was preparing to launch a whole new genre of vehicle within the C-Segment. It was there that the world discovered the "Toyota C-HR concept". Just a little over two years later, this concept would become a reality. With the C-HR, Toyota was releasing a car that wasn't willing to compromise, and that wasn't afraid to stand out, just like the people who would drive it. In 2022, a new challenge was set: how to take Toyota C-HR to an even higher level? How to bring new amazement and delight to those who already know and love Toyota C-HR for its audacity, provocation, and fun? Introducing the Toyota C-HR prologue. A demonstration that Toyota is going to deliver all of this. And more.
A European Development Story
The Toyota C-HR was born at ED², Toyota's European Design Development headquarters in the South of France. It is also at ED² that the new Toyota C-HR prologue would come to life. The challenge for ED² was clear, though ambitious: to surpass what they had already achieved. Toyota C-HR prologue is a first - but very real - vision of a car that will soon be turning heads on roads all around Europe. Much more than a simple concept, Toyota C-HR prologue makes very clear that Toyota is staying true to what made Toyota C-HR such a success. An outstanding car is ready to get even more attention.
Extended electrified line-up with efficient hybrid and Dual DNA Plug in Hybrid
Toyota C-HR prologue is also demonstrating Toyota's commitment to carbon neutrality bringing a wider electrification offer for the largest & most competitive market segment in Europe: C-SUV. The new Plug-in Toyota C-HR with European assembled batteries, in addition to the hybrid version will further strengthen Toyota's multi-technology line-up.
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