2023 Tata Sierra.ev Concept

Sierra.ev was designed by including "Human Experience"; at the heart of a vehicle concept that promises freedom: open-air lifestyle and unique status, complemented by a versatile and luxurious interior that emotionally connects generations. The timeless design with balanced proportions ensures a universal look.

Featuring a taut surface and nubbed blisters, the Pure design emphasizes a wide, planted silhouette that suggests prominent, muscular fenders in a modern format. The  body color "powered white" emphasizes the massive proportions and the curved surface.The deep, layered front end accentuates the vehicle's width, giving it a refined yet capable look. While the narrow, continuous full-width daytime running lights communicate advanced technology and precision.

The opening tailgate offers unrivaled access to the rear trunk and allows the installation of a stylish and continuous taillight across the entire width of the vehicle. Despite the compact  exterior dimensions, the car boasts a spacious and airy interior highlighted by a multi-layered horizontal interior design  and color scheme. In addition, the glass elements and the panoramic roof underline the bright and invigorating surroundings.

In the rear, the leisure seats offer more space/legroom than in the upper segment, without restricting usability. The business class  reclining function offers even more relaxation by using the additional space. Connected technology enhances the inclusive experience without overloading important driver information. The focus is on finely crafted details that are functional and versatile while creating a warm and welcoming atmosphere. The steering wheel  represents  digital DNA highlighted with an illuminated logo in the center and two switches at each end to allow the driver to easily communicate with or connect to the product.